Reframe first
I don't accept the brief as the problem. I dig until I find the real one — because solving the wrong problem well is still failure.
Decisive by design
Good design absorbs hard decisions so people don't have to make them. I build systems that carry judgment, not just information
Own the whole system
A product is only as strong as its weakest surface. I design across every team and touchpoint that shapes the experience — not just the one users see.
